Digital Marketing Specialist

2 days ago

Alleppey, Kerala, India beBeePerformance Full time ₹ 20,00,000 - ₹ 35,00,000
Job Title: Performance Marketing Specialist

We are seeking a highly skilled and data-driven professional with expertise in scaling Direct-to-Consumer brands. The ideal candidate should be adept at managing paid media campaigns, optimizing ad spends for maximum ROI, and driving measurable revenue growth.

Paid Media Strategy & Execution:
  • Campaign Development & Management:
    • Develop and implement performance marketing strategies across various platforms, including Meta Ads, Google Ads, YouTube, Amazon Ads, and emerging channels.
    • Build full-funnel strategies tailored for D2C brands, maximizing conversions and revenue.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.
  • Conversion & Growth Optimization:
    • Conduct A/B testing on creatives, copies, audiences, and landing pages to improve conversion rates.
    • Optimize ad funnels to reduce Customer Acquisition Cost (CAC) and improve Return on Ad Spend (ROAS).
    • Collaborate with UI/UX and product teams to optimize website Conversion Rate Optimization (CRO).
  • Analytics & Reporting:
    • Track and analyze campaign performance using tools such as Google Analytics, GA4, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.
  • Audience & Market Research:
    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase Lifetime Value (LTV).
  • Collaboration & Creative Direction:
    • Work with creative teams to guide ad content, videos, static ads, User-Generated Content (UGC), and influencer collaborations.
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Required Skills & Qualifications:

  • 3-6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, Average Order Value (AOV), retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7-8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key KPIs:

  • Return on Ad Spend (ROAS)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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