Senior Product Launch Strategist

5 days ago

Salem, Tamil Nadu, India beBeeBusiness Full time ₹ 14,00,000 - ₹ 18,00,000

About Us

We're a fast-growing technology company that's building innovative software as a service (SaaS) tools designed to address real-world challenges.

As we prepare for our launch, we're looking for an experienced and strategic Business Launch Manager who can take our products to market with significant impact. You'll be at the center of our growth story, shaping how we position, launch, and drive adoption across industries.

Role Overview

As our Business Launch Manager, you will own and execute the strategy to launch our SaaS products successfully. You will collaborate across product, marketing, sales, and customer success teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Key Responsibilities
  • Market & Customer Research: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust business launch roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross-Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize business launch effectiveness.
  • Customer & Competitive Insights: Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
What You Bring
  • 3+ years of experience in business launch, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of business launch frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.
Why Join Us
  • Play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

  • Product Launch Manager

    5 days ago

    Salem, Tamil Nadu, India beBeeLeadership Full time ₹ 1,54,16,600 - ₹ 2,63,90,800

    Global Product Launch Leadership RoleThe successful candidate will lead the launch management team in launching new products globally, overseeing all aspects of product launches.Partner with regional leaders to ensure timely adherence to milestones.Drive excellence in launch management to achieve successful execution.Collaborate with regional heads to...

  • Senior Digital Product Strategist

    1 week ago

    Salem, Tamil Nadu, India beBeeDesign Full time ₹ 6,00,000 - ₹ 10,00,000

    Senior Digital Product StrategistThis role focuses on creating a cohesive and intuitive user experience for our customers.Main Responsibilities:Elevate design standards across all projects by implementing consistencyCollaborate with cross-functional teams to gain a comprehensive understanding of project requirementsDevelop and present detailed design...

  • Life Insurance Product Strategist

    3 days ago

    Salem, Tamil Nadu, India beBeeProduct Full time ₹ 15,00,000 - ₹ 25,00,000

    Senior Product Manager Life InsuranceThis is a strategic leadership role in life insurance that drives product innovation, operational efficiency, and business growth. It involves aligning departmental goals with the company's vision, overseeing cross-functional teams, and managing high-impact projects to enhance customer experience, regulatory compliance,...

  • Senior Brand Strategist

    1 week ago

    Salem, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,000 - ₹ 1,77,000

    Job Role: Senior Brand StrategistWe are seeking a highly experienced and skilled professional to drive business growth through innovative marketing strategies.The successful candidate will have expertise in handling premium products, with a strong background in brand management and development.The ideal candidate will be responsible for developing and...

  • Product Growth Strategist

    3 days ago

    Salem, Tamil Nadu, India beBeeGrowth Full time ₹ 40,00,000 - ₹ 50,00,000

    Product Growth StrategistThe Product Growth Strategist is a crucial role that focuses on developing and implementing initiatives to drive customer growth.This position combines strategic thinking with hands-on product execution, leveraging data-driven insights, structured experimentation, and retention strategies to unlock sustainable growth and deliver...

  • Product Strategist

    1 week ago

    Salem, Tamil Nadu, India beBeeProduct Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Product Strategy and Innovation LeaderWe are seeking an accomplished Product Strategy and Innovation Leader to drive the development and delivery of innovative products, shape business strategy, and establish a strong market presence.Create and implement comprehensive product roadmaps that align with organizational vision and objectives.Lead cross-functional...

  • Product Visionary

    3 days ago

    Salem, Tamil Nadu, India beBeeCreative Full time ₹ 60,00,000 - ₹ 75,00,000

    About the RoleWe are seeking a highly skilled Product Stylist & Creative Strategist to lead art direction and product styling across various campaigns.Key Responsibilities:Art Direction and Product Styling: Lead the creative vision for shoots, lookbooks, and campaigns.Content Strategy: Develop and execute content plans across social media and digital...

  • Water Purifier Launch Expert

    5 days ago

    Salem, Tamil Nadu, India beBeeproductlaunch Full time ₹ 10,00,000 - ₹ 15,00,000

    Product Launch SpecialistJob Overview:We are seeking an experienced Product Launch Specialist to lead the introduction of new water purifier products.About You:You will have a proven track record in program management, with expertise in leading cross-functional teams and managing project timelines.Excellent communication and leadership skills are essential...

  • Ecommerce Launch Specialist

    3 days ago

    Salem, Tamil Nadu, India beBeeWebDevelopment Full time ₹ 9,00,000 - ₹ 12,00,000

    Launch a Live E-commerce ProjectAbout Us:We're a nutrition startup launching India's freshest protein bars, made in small batches (only 300 bars a day). We're building not just a product, but a brand that stands for exclusivity, freshness, and community.The Role:You'll take ownership of our website experience and bring to life features like:• Daily product...

  • Senior Tax Strategist

    1 day ago

    Salem, Tamil Nadu, India beBeeTaxStrategist Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

    Job Title: Senior Tax StrategistJob Summary:We are seeking a highly skilled Senior Tax Strategist to join our team. In this role, you will be responsible for preparing and reviewing federal and state tax returns for individuals, corporations, partnerships, and trusts.Key Responsibilities:Conduct in-depth research to stay up-to-date on changes in tax laws and...