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21 hours ago
We are seeking a seasoned Medical Content Strategist who can develop and execute a comprehensive content plan that drives engagement, enhances doctor presence, and builds patient trust across digital platforms.
- Key Responsibilities:
- Develop a strategic content framework to elevate doctors' online visibility and foster meaningful connections with patients.
- Collaborate with cross-functional teams to create impactful medical content that resonates with target audiences and drives desired actions.
- Partner with the design team to craft visually appealing assets that complement and enhance the content's message.
- Stay abreast of industry trends, patient behavior, and doctor marketing needs to create relevant and engaging content.
- Work closely with customer-facing teams to translate doctor expectations into effective digital content solutions.
- Cross-functional Collaboration: Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.
Required Skills and Qualifications:
- MBBS degree with a strong foundation in medical writing and marketing
- 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing
- Proven ability to craft impactful SEO-driven content and drive performance metrics
- Understanding of Google algorithms, SEM tools, and keyword planning strategies
- Familiarity with CMS, Canva/Figma, and analytics tools is a plus
- Excellent communication, leadership, and stakeholder management skills
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