Digital Growth Strategist

23 hours ago

Thrissur, Kerala, India beBeeadtech Full time ₹ 1,80,00,000 - ₹ 2,40,00,000

We are seeking an experienced professional to drive revenue growth by optimizing technology, integrations, and yield strategies across web, AMP, and mobile environments. The ideal candidate will have expertise in AdTech, Programmatic Monetization, or Yield Management.

Key Responsibilities:

  • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
  • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
  • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).

AdTech Integrations:

  • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
  • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
  • Ensure smooth technical setup, QA, and troubleshooting for all partners.

Platform & Infrastructure Ownership:

  • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
  • Develop scalable solutions for AMP, mWeb, and app monetization.
  • Collaborate with product and engineering teams to implement new formats and platform improvements.

Innovation & Experimentation:

  • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
  • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.

Requirements:

  • A minimum of 5–8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
  • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners).
  • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
  • Deep knowledge of AMP, mWeb, and app monetization dynamics.
  • Strong technical and troubleshooting skills across integrations and platforms.
  • Ability to work cross-functionally with product, engineering, and editorial teams.
  • Proactive problem-solver who thrives in fast-paced, high-growth environments.

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