Hair Loss Solution Innovator

About the Opportunity

Traya is an innovative direct-to-consumer hair care platform that offers a comprehensive solution for individuals experiencing hair loss. By combining personalized consultations with Ayurveda, Allopathy, and Nutrition, we identify the root cause of hair fall. Our unique diagnostic platform, paired with medically trained hair coaches and proprietary technology, ensures customers receive customized solutions delivered directly to their doorstep.

Our mission is to de-stigmatize hair loss, address its emotional and psychological impact, and make effective treatment accessible to all. We aim to create a global awareness movement around hair loss while delivering a scientifically proven, holistic solution that combines the best of three sciences.

Role Overview

We are seeking an entrepreneurial-minded individual to join our team as an Entrepreneur-in-Residence (EIR). You will drive our growth and transformation by identifying, validating, and scaling new business opportunities. Working closely with our leadership, you will shape our roadmap and take ideas from zero-to-one.

Key Responsibilities:

• Own Category P&L & Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
• Growth Strategy & Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
• Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
• Full-Funnel Ownership: Orchestrate acquisition → conversion → retention levers end-to-end; tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
• Team Leadership & Org Enablement: Hire and lead a cross-functional squad; set OKRs, coach for performance, and drive adoption of playbooks through SOPs and change management.
• Analytics, Forecasting & Risk: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.
• Execution Excellence & Governance: Convert strategy into quarterly plans, manage dependencies and partners, and uphold high standards on data hygiene, compliance, and review rituals.
• Efficiency & Automation: Continuously improve processes and internal tools; deploy automation and AI where material to speed, accuracy, or cost—scaling growth at optimal unit economics.

Requirements

• Proven track record as an entrepreneur, founder, or in a founder's office role in a startup/high-growth environment

• Strong business acumen with an understanding of healthcare, wellness, or tech-enabled consumer markets

• Demonstrated ability to ideate and execute innovative business strategies

• Excellent leadership and communication skills; ability to inspire cross-functional teams

• Strong networking skills with experience in building strategic partnerships

• Comfort operating in fast-paced, ambiguous environments

Benefits:

• High autonomy with direct access to leaders

• Opportunity to impact real patient outcomes at scale

• Competitive compensation and potential for equity participation

Disclaimer: Traya provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, nation origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by central, state, or local laws.