
Senior Digital Marketing Specialist
2 days ago
As a key member of our team, you will be responsible for driving marketing initiatives and executing campaigns to achieve business growth.
The ideal candidate should possess a strong analytical mindset, excellent communication skills, and the ability to think creatively while delivering results-driven strategies.
Key Responsibilities:
- Develop and implement multi-channel marketing campaigns to generate leads and drive sales.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Conduct market research and analysis to inform marketing strategies and optimize campaign performance.
- Monitor and report on campaign metrics to ensure alignment with business goals.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 1-2 years of experience in lead generation, digital marketing, and campaign management.
- Proficiency in CRM tools (Zoho, HubSpot, Salesforce, etc.).
- Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, SEO tools).
- Analytical mindset with skills in Excel, Google Analytics, or BI tools.
- Excellent communication, presentation, and content writing skills.
Preferred Skills (Good to Have)
- Experience in B2B/SaaS/ERP industry marketing.
- Knowledge of marketing automation & drip campaigns.
- Familiarity with Power BI/Tableau for data visualization.
Key Attributes
- Self-starter with ownership mentality.
- Data-driven and result-oriented.
- Strong balance between creativity and analytical thinking.
- Team player with ability to support sales and management.
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