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Marketing Executive for Local Stores

2 weeks ago

Delhi, Delhi, India beBeeRetail Full time
Job Opportunity: Retail Marketing Specialist

We are seeking a seasoned Retail Marketing Specialist to lead our local marketing initiatives and drive footfalls. This is an exciting opportunity for a dynamic professional with extensive experience in retail marketing, Local Store Marketing (LSM), and brand management.


About the Role:
  • Leverage strategic marketing execution to develop and implement retail marketing strategies that enhance brand presence at the local store level.
  • Plan and execute end-to-end marketing campaigns, including promotions, activations, and seasonal offers, to increase customer engagement and sales.
  • Oversight of in-store branding, point-of-purchase materials, and merchandise planning to ensure consistency and effectiveness.
  • Create hyper-local marketing plans targeting struggling stores using precision marketing and data-driven insights.
  • Develop out-of-home and digital marketing strategies to maximize reach and customer conversion in specific locations.
  • Manage Google My Business listings, reviews, and updates to enhance local store discoverability and improve customer experience.
  • Collaborate with external vendors and agencies to ensure cost-effective and high-quality execution of marketing initiatives.
  • Ensure timely execution of marketing activities while maintaining high efficiency.
  • Track, analyze, and report marketing performance metrics, store-level insights, and campaign effectiveness.

Requirements:
  • 10+ years of experience in retail marketing, LSM, or brand management, preferably in retail brands, FMCD, or FMCG sectors.
  • Proven expertise in campaign planning, merchandise planning, and store-level precision marketing.
  • Strong knowledge of OOH media, digital marketing, and GMB planning to drive localized impact.
  • Experience in handling multi-channel marketing initiatives and increasing footfalls through data-driven strategies.
  • Excellent leadership, communication, and stakeholder management skills.
  • Ability to analyze market trends and implement innovative marketing solutions.
  • Proficiency in marketing analytics and tools for campaign tracking and reporting.

Why Join Us?
  • Opportunity to work with a leading retail brand and shape the local marketing strategy.
  • A dynamic work environment with growth opportunities.