Amazon PPC Campaign Strategist
3 days ago
About Kyari:
We are a leading home decor startup in the D2C space. Our goal is to shake up the industry by offering innovative solutions.
Our Story:
Two years ago, we launched our game-changing self-watering planters with a small team of 3 people from India. We believed then, as we do now, that home decor should be both beautiful and hassle-free.
Key Features:
- Self-watering plants with planters
- Quick delivery of live plants
- Stunning design
- Premium quality
- Easy plant care
The Role:
We are seeking an experienced Amazon PPC campaign strategist to join our team. As a key member of our advertising team, you will be responsible for developing and implementing effective Amazon PPC strategies to drive sales and revenue growth.
Responsibilities:
- Manage, mentor, and guide the Amazon PPC team to deliver exceptional campaign results
- Design and implement innovative Amazon PPC strategies to maximize ROI, improve sales velocity, and achieve target ACoS (Advertising Cost of Sale) and TACoS (Total Advertising Cost of Sale)
- Oversee the creation, optimization, and monitoring of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns
- Analyze campaign performance metrics and generate actionable insights to optimize ad spend and improve outcomes
- Conduct in-depth keyword research and implement advanced targeting strategies to capture high-intent traffic
- Budget management: manage and allocate advertising budgets effectively across campaigns to ensure efficient utilization
- A/B testing: experiment with ad creatives, bidding strategies, and placements to identify high-performing combinations
- Competitor analysis: monitor competitor activity and marketplace trends to identify opportunities and threats
- Reporting & insights: provide detailed performance reports to stakeholders, highlighting successes, challenges, and actionable insights
- Collaboration: work closely with the product, support, and creative teams to align advertising efforts with overall business objectives
- Stay updated: keep up with Amazon Advertising updates, algorithm changes, and best practices to maintain a competitive edge
Requirements:
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in Amazon PPC advertising with a proven track record of managing large-scale campaigns
- 1+ years of experience leading and managing a team of PPC specialists
- In-depth knowledge of Amazon Advertising platforms and tools
- Strong analytical skills with proficiency in tools like Excel, Google Sheets, and third-party PPC tools
- Excellent communication, leadership, and organizational skills
- Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
Estimated Salary: $80,000 - $120,000 per year
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