Chief Marketing Officer

2 days ago


Pune, Maharashtra, India VSynergize Full time

Job Title: Chief Marketing Officer - Digital Strategy

About Vsynergize:

We are a dynamic team at Vsynergize, dedicated to delivering innovative solutions in the SaaS industry. Our company overview emphasizes collaboration, creativity, and results-driven approaches.

Salary Range: $80,000 - $120,000 per year, depending on experience

Job Description:

As a Chief Marketing Officer, you will be responsible for developing and executing a comprehensive digital strategy that drives lead generation, enhances brand visibility, and increases conversions. Your key responsibilities will include:

  • Developing and implementing effective inbound marketing strategies to generate Marketing Qualified Leads (MQLs) and inbound leads through SEO, content marketing, and targeted advertising.
  • Owning SEO & Content Strategy: optimizing website performance, driving organic traffic through well-executed SEO tactics, and managing content strategy, including blogs, whitepapers, case studies, and other high-conversion content.
  • Crafting compelling and effective copy for landing pages, ads, emails, and other promotional materials.
  • Content Writing & Copywriting: developing engaging, high-quality written content across various platforms, including long-form content like blog posts and case studies, as well as short-form copywriting for ads, emails, and social media posts.
  • Email Campaigns: designing, implementing, and optimizing email marketing campaigns to engage prospects and nurture leads through the sales funnel.
  • Social Media & PPC Campaigns: leading social media marketing efforts, including organic and paid campaigns on platforms such as LinkedIn and Google Ads, and developing highly targeted PPC campaigns to drive high-quality traffic and conversions.
  • Analytics & Reporting: monitoring, measuring, and reporting on campaign performance using analytical tools like Google Analytics, HubSpot, or equivalent platforms to continuously optimize and improve marketing ROI.
  • Cross-Functional Collaboration: collaborating closely with sales, product, and design teams to ensure consistent messaging, alignment with business objectives, and support for lead nurturing efforts.

Qualifications:

  • MBA in Marketing or a related field.
  • 4-5 years of marketing experience in a SaaS company.
  • Proven ability to generate MQLs and drive inbound lead generation through effective SEO, content, and PPC strategies.
  • Excellent content writing and copywriting skills.
  • Experience with email marketing, social media campaigns, Google Ads, and LinkedIn Ads.
  • Excellent communication and leadership skills.

Benefits: As a member of our team, you will enjoy a competitive salary range, opportunities for professional growth, and a dynamic work environment.



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