Senior Brand Manager Position

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time US$ 1,80,000 - US$ 2,50,000

Job Title: Marketing Strategist

The role of a Marketing Strategist is crucial in formulating and executing effective consumer marketing strategies for various brands. As part of the team, you will work collaboratively with external partners to drive market success while analyzing market trends and predicting future occurrences.

  • Lead and manage one or more brands:
    • Develop and execute brand strategy and oversee brand positioning and messaging to ensure consistency across all marketing channels.
    • Understand the target audience, market dynamics, and competitive landscape to craft compelling marketing communication that communicates the brand's value proposition.
    • Design an effective brand AOP by understanding consumer trends, internal sales ambition, and competitive environment.
    • Work collaboratively with agencies/vendors and internal resources to drive superior market results.
    • Analyze sales information, projections, and other meaningful data and prepare forecasts.
    • Manage budgets, timelines, and resources to ensure effective execution of marketing plans.
    • Collaborate with other departments including R&I, sales, planning to align marketing efforts with overall business goals.
    • Execute launch plans for new brands in line with business strategy and track post-launch metrics.
    • Drive in-store performance based on a strong understanding of various BTL activities.
    • Should be well-versed with Nielsen, Brand Track, and Kantar Household Panel data analysis.
    • Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.

Profile Required:

  • MBA (Tier 1) in Marketing with 4-6 years of experience in FMCG.
  • Should be well-versed with traditional (TV, print, outdoor etc.) and digital media (Meta, Google, CTV etc.) and have working knowledge on media plans including media planning, execution, and tracking.

This role is ideal for individuals who possess excellent analytical skills, creative thinking, and strong communication abilities. If you are passionate about shaping market strategies and driving business growth, this could be the perfect opportunity for you.

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