
Senior Performance Marketing Strategist
1 week ago
We are seeking a highly skilled and experienced Sr. Performance Marketing Executive to join our team in Kochi, India.
- Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms.
- Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
- Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
Key qualifications for the role include:
- Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
- Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
- Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
- Creative mindset with the ability to develop compelling ad copy and visuals.
- Strong organizational skills and the ability to manage multiple campaigns simultaneously.
- Familiarity with other digital advertising platforms and tools is a plus.
- Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
To succeed in this role, you should be able to work effectively in a team environment and collaborate with cross-functional teams.
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