Product Marketing Expert

2 weeks ago


Chennai, Tamil Nadu, India OJcommerce Full time

Marketing Manager Job Description



OJ Commerce, a rapidly expanding e-commerce company, is looking for a skilled Marketing Manager to join its team.



The ideal candidate will have experience in e-commerce, digital marketing, and product management. They will be responsible for driving the marketing efforts for a product line with a high growth rate, achieving targeted revenue goals, and managing all aspects of pricing, promotions, channels, and advertising.



Responsibilities:




  • Assess the product line's strengths and weaknesses, promoting it across all major channels
  • Identify essential product features to be promoted and track the effectiveness of campaigns across channels
  • Recognize opportunities for expanding the product line by pinpointing consumer gaps, search trends, and competitors' strengths
  • Collaborate with channel managers to ensure alignment with budgets, fostering success in ad-driven and organic growth to achieve sales targets within the product line's cost budgets
  • Develop and maintain relationships with stakeholders in online marketplaces and digital channels
  • Compare products against competitors in terms of features, pricing, and listing quality


Requirements:




  • Demonstrated experience in e-commerce, including listing, digital ads, and organic search across one or more major channels
  • Proven expertise in digital marketing strategies that drive sales, such as paid advertising across various media and channels, email marketing, and affiliate marketing
  • Experience in launching new products and comprehensive knowledge of product marketing, including managing listings, pricing, promotions, and positioning
  • Exceptional analytical skills and ability to navigate a dynamic ecosystem
  • Adept at building relationships with internal and external stakeholders
  • Advanced proficiency in Excel and outstanding written and verbal communication skills


What We Offer:




  • A fast-paced startup environment with opportunities for impact
  • A supportive culture that encourages personal growth and development
  • Competitive salary
  • Medical benefits and accident coverage
  • Flexible office working hours


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