Digital Performance Strategist

2 weeks ago

Pushkar, Rajasthan, India beBeeGrowth Full time ₹ 90,00,000 - ₹ 1,20,00,000
Drive Paid Visibility and Growth

We strive to make a lasting impact in the digital marketplace, one step at a time. Our commitment to delivering exceptional results has made us a trusted partner in the industry.

Our journey began with a passion for authentic solutions, developed by our in-house team. We use data-driven insights to create unique strategies that drive growth.

The key to success lies in our ability to analyze and optimize performance metrics such as ACoS, ROAS, TACoS, CPC, CTR, and ad-attributed revenue.

About the Role:

This position is ideal for detail-oriented individuals with a knack for numbers and a desire to drive paid visibility and revenue growth on third-party platforms.

  • Develop and allocate advertising budgets across allocated marketplaces.
  • Create, monitor, and optimize ad campaigns on platform-specific ad managers (e.g., Amazon Advertising Console).
  • Analyze and report on key performance metrics to inform data-driven decisions.
  • Collaborate with internal teams to ensure product listings are optimized for ad performance.
  • Conduct keyword research and implement data-backed bids and budget adjustments to maximize ad efficiency.
  • Identify high-intent opportunities such as seasonal boosts and new product launches.
  • Monitor daily spend, sales, and performance trends, raising red flags or improvement ideas proactively.
Requirements:
  • 1–2 years of experience in performance marketing.
  • Hands-on experience with Amazon Ads or similar platforms.
  • Proficient in analyzing platform dashboards and drawing actionable insights.
  • Strong skills in Excel/Google Sheets for tracking and reporting.
  • Basic understanding of key ad metrics (ACoS, TACoS, ROAS, CTR, CPC).
  • Good communication skills and the ability to collaborate with cross-functional teams.
Desirable Skills:
  • Experience managing multiple marketplace accounts simultaneously.
  • Familiarity with product-level attribution and category performance.
  • Exposure to listing optimization and product visibility best practices.

This role offers a unique opportunity to master the levers of growth within the digital ecosystem.

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