Mobile Performance Insights Specialist

2 days ago

Belgaum, Karnataka, India beBeeAnalytics Full time ₹ 9,00,000 - ₹ 12,00,000
Mobile Analytics Specialist

We are looking for a skilled professional to deliver high-quality data and performance insights across mobile apps. This role is ideal for someone who understands the complexity of mobile tracking, SDKs, MMPs, and app store ecosystems.

The successful candidate will be responsible for implementing, auditing, and optimizing mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch. They will also configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.

Main Responsibilities:

  1. Implement and optimize mobile analytics setups using various tools.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across multiple platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards to visualize mobile performance clearly.
  7. Document technical setups and collaborate with performance marketing teams.

Required Skills & Experience:

  • 3-5 years of hands-on experience with mobile analytics tools.
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

Nice to Have:

  • Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  • Knowledge of privacy-first tracking approaches and consent frameworks.
  • Exposure to funnel reporting and cohort analysis for mobile growth.

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