Digital Media Strategy Leader

3 days ago


Vellore, Tamil Nadu, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title:Senior Media Analytics Strategist

Key Responsibilities:

The ideal candidate will lead the development and execution of data-driven strategies across editorial planning, newsroom automation, and audience analytics.

Responsibilities include leading delivery of AI/ML projects including Gen AI, NLP, personalization, content tagging, and recommendation systems. Additionally, they will manage and mentor cross-functional teams of up to 25 members across onshore and offshore locations.

Collaboration with client stakeholders is crucial in defining KPIs, use cases, and transformation roadmaps. Innovation in real-time analytics, newsroom intelligence, and digital content performance will also be driven.

Pre-sales, solutioning, and proposal development for media analytics engagements are other key responsibilities.

Qualifications:
  • A bachelor's or master's degree in a relevant field such as Engineering, Data Science, or Media Technology.
  • 8-12 years of experience in analytics delivery with a proven track record in news publishing, media, and digital content ecosystems.
  • Strong understanding of newsroom operations, CMS platforms, audience development, and digital monetization models.
  • Proficiency in Python, SQL, cloud platforms (Azure/AWS/GCP), and visualization tools (Power BI, Tableau).
  • Experience with Gen AI platforms (OpenAI, Azure OpenAI, Hugging Face) and LLM-based applications.
  • Excellent communication, stakeholder management, and team leadership skills.


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