Marketing Lead for Brand Development

3 weeks ago


Bengaluru, Karnataka, India Delhivery Full time

About Delhivery:

We are India's largest fully integrated logistics services provider, covering over 18,600 pin codes with a nationwide network. Our company offers a full suite of logistics services to Businesses of all sizes as well as consumers. We're now strengthening our Marketing team with experienced Brand Managers who can drive growth by understanding customer needs and executing campaigns that deliver business objectives.

Key Responsibilities:

  • Align branding and marketing strategies with business goals.
  • Create consistent messaging and develop brand positioning across all channels.
  • Campaign Management: Plan, execute, and monitor integrated marketing campaigns to promote the Delhivery brand, including advertising, events, and sponsorships to increase market share.
  • Develop compelling content for various platforms, including social media, website, blogs, and sales enablement to enhance brand visibility and reputation.
  • Conduct market research and competitor analysis to identify trends, consumer preferences, and opportunities for brand growth.
  • Analyze key performance indicators (KPIs) to measure the effectiveness of branding initiatives and campaigns, making data-driven recommendations for continuous improvement.
  • Effectively manage the brand marketing budget to ensure return on investment (ROI).
  • Collaborate with cross-functional teams including creative, design, sales, product, support, and operations to ensure alignment and integration of brand strategies with overall business objectives.

Required Skills and Qualifications:

  • Strong understanding of marketing principles, brand development, and campaign management.
  • P&L understanding
  • Analytical mindset with detail orientation
  • Creative thinking and project management skills.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Minimum 4 years of experience in Brand Management.

Estimated Salary Range: ₹12-20 Lakhs per annum (depending on location and experience). Based in Bangalore with a Work From Office (WFO) policy of 5 days a week.



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