Digital Advertising Strategist

3 days ago

Ajmer, Rajasthan, India beBeeSenior Full time ₹ 13,63,200 - ₹ 2,01,44,000
Job Overview

We are seeking a seasoned Google Ads expert to spearhead our paid media campaigns. As a Senior Google Ads Associate, you will be responsible for executing and optimizing advertising strategies across Google Ads platforms.

">Key Responsibilities:
  • Campaign Management: Manage and execute paid campaigns across Search, Display, YouTube, Shopping, and Bing, driving measurable results for clients.
  • Keyword Research & Campaign Setup: Conduct keyword research, create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Client Strategy Development: Collaborate with clients to understand business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Budget & Performance Management: Oversee budget allocation, monitor campaign performance, and optimize campaigns for better ROI.
  • Google Analytics & Reporting: Set up goals and funnels in Google Analytics, analyze campaign performance, and provide regular performance reports to clients on a weekly and monthly basis.
  • Optimization: Analyze account performance data and optimize campaigns across all channels (search, display, shopping, YouTube) to ensure maximum effectiveness and alignment with client objectives.
  • Trend Monitoring & Innovation: Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.

Requirements include strong experience in Google Ads, hands-on expertise in PPC and Search Engine Marketing, proficiency in Google Analytics, familiarity with Digital Marketing principles and tools, and experience with Mobile App Campaigns (optional) and Google Shopping Campaigns.

">Requirements:
  • Strong experience in Google Ads
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficiency in Google Analytics
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional)
  • Experience with Google Shopping Campaigns (optional)

This is a key role within our organization, and we encourage applicants who are passionate about delivering exceptional results in digital marketing.

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