Amazon Ads Strategist

3 weeks ago

Indore Cloth Market, India Kyari (A Brand of Select) Full time
About Kyari (A Brand of Select)

We're a pioneering home decor company that's revolutionizing the industry with innovative solutions. Our self-watering planters have taken the market by storm, and we're looking for a talented Amazon Ads Lead to join our team.

Key Responsibilities:
  • Develop and execute comprehensive Amazon advertising strategies to drive traffic, conversions, and revenue.
  • Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Conduct keyword research, analyze campaign performance, and adjust bids to maximize ROI.
  • Collaborate with the marketing team to align advertising efforts with overall marketing goals and strategies.
  • Monitor competitor activity and market trends to identify opportunities for growth and improvement.
  • Manage and track advertising budgets, ensuring efficient allocation of resources.
  • Stay up-to-date with Amazon advertising best practices and industry trends.

Key Performance Indicators (KPIs):
  • Advertising Cost of Sales (ACoS): Maintain ACoS within the target range.
  • Return on Ad Spend (ROAS): Achieve a minimum ROAS target.
  • Click-Through Rate (CTR): Maintain a healthy CTR for ads.
  • Conversion Rate: Increase conversion rate for Amazon ads.
  • Sales Revenue: Meet or exceed sales revenue targets from Amazon advertising.

Requirements:
  • Minimum 2-4 years of experience in Amazon advertising, with a focus on PPC campaigns.
  • In-depth knowledge of Amazon advertising platform and best practices.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication and collaboration skills.
  • Proven track record of managing successful Amazon advertising campaigns.
  • Familiarity with tools such as Amazon Advertising Console, Amazon DSP, and third-party analytics tools.
  • Certification in Amazon advertising or relevant field is a plus.

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