Amazon Advertising Strategist
2 weeks ago
About Kyari (A Brand of Select):
We are a pioneering home decor company that has been making waves in the D2C space with our innovative self-watering planters. Our mission is to revolutionize the home decor industry by offering stylish, functional, and hassle-free solutions that combine style and function seamlessly.
Responsibilities:
Develop and execute comprehensive Amazon advertising strategies to drive traffic, conversions, and revenue. This includes managing and optimizing Amazon PPC campaigns, conducting keyword research, analyzing campaign performance, and adjusting bids to maximize ROI.
Collaborate with our marketing team to align advertising efforts with overall marketing goals and strategies. Monitor competitor activity and market trends to identify opportunities for growth and improvement.
Manage and track advertising budgets, ensuring efficient allocation of resources. Stay up-to-date with Amazon advertising best practices and industry trends.
Key Responsibilities and Deliverables:
- Drive Amazon sales revenue through effective advertising campaigns
- Improve Amazon advertising ROI and efficiency
- Enhance brand visibility and product visibility on Amazon
Performance Metrics:
Advertising Cost of Sales (ACoS): Maintain ACoS within the target range.
Return on Ad Spend (ROAS): Achieve a minimum ROAS target.
Click-Through Rate (CTR): Maintain a healthy CTR for ads.
Requirements:
Minimum 2-4 years of experience in Amazon advertising, with a focus on PPC campaigns.
In-depth knowledge of Amazon advertising platform and best practices.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent communication and collaboration skills.
Proven track record of managing successful Amazon advertising campaigns.
Familiarity with tools such as Amazon Advertising Console, Amazon DSP, and third-party analytics tools.
Certification in Amazon advertising or relevant field is a plus.
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