Senior Marketing Data Analyst

2 days ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description

We are seeking a highly analytical and detail-oriented professional to join our team as a Business Analyst. The ideal candidate will support data-driven decision-making by analyzing marketing performance, customer behavior, and campaign ROI.

  • Analyze marketing campaigns (email, social, digital, SEO, paid ads) to assess effectiveness and recommend optimizations.
  • Create dashboards and reports to track key performance indicators such as lead conversion, customer acquisition cost, customer lifetime value, and return on investment.
  • Conduct customer segmentation, cohort analysis, and predictive modeling to support targeted marketing strategies.
  • Collaborate with stakeholders to define business goals, requirements, and data needs.
  • Provide insights into customer behavior, market trends, and competitive positioning.
  • Perform A/B testing and multivariate testing to optimize campaigns.
  • Use data visualization tools to present complex data clearly.
  • Partner with data teams to ensure accuracy, consistency, and usability of marketing data.
  • Support marketing automation and CRM platforms through data analysis.


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