Data Science Analyst

4 weeks ago

Bengaluru, India D Square Consulting Services Pvt. Ltd. Full time

Data Science Analyst - Media AnalyticsExperience : 7-8 yearsLocation : Bangalore (Onsite)The candidates who can join within 30 days may only apply Job summary :We are looking for a Senior Data Science Analyst with strong expertise in Media Analytics and a proven track record in Marketing Mix Modeling (MMM). The role will be responsible for delivering actionable insights, evaluating marketing effectiveness, and driving data-backed recommendations to optimise media investments. Key Responsibilities :- Lead the design, development, and implementation of Marketing Mix Models to evaluate media/channel effectiveness.- Analyze large-scale marketing, consumer, and business performance datasets to provide actionable insights.- Partner with business, marketing, and analytics teams to define measurement frameworks and KPIs.- Translate advanced statistical analyses into clear, business-focused insights and Stay updated with latest trends in marketing analytics, measurement methodologies, and tools.- Mentor and guide junior analysts in media analytics and MMM best practices. Required Skills & Experience :- 7-8 years of experience in Data Science/Analytics with a strong focus on media measurement and marketing effectiveness.- Hands-on expertise in Marketing Mix Modeling (MMM) using statistical and ML techniques.- Strong knowledge of econometric modeling, attribution, and experimental design.- Proficiency in tools such as Python, R, SQL, and visualization platforms Strong communication skills to simplify complex analysis for senior stakeholders. (ref:hirist.tech)

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    2 weeks ago

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