Data-Driven Marketing Operations Specialist

2 weeks ago

Mumbai Kolkata Delhi, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 28,00,000
Job Title:

Salesforce Marketing Operations Analyst

This role will work cross-functionally with sales operations, marketing operations, business development, regional and global marketing teams and serve as a contact for process, data and systems questions and related tasks.

Key Responsibilities:

  • Manage compliance to processes and reporting requirements
  • Perform detailed data work including append, enrich and clean
  • Validate marketing data CRM/Salesforce to ensure cleanliness of data
  • Ad hoc reporting requests to support marketing goals
  • Campaign Analysis : Analyze marketing campaigns to measure performance and identify areas for improvement.
  • Process Optimization : Develop and optimize marketing processes to increase efficiency and effectiveness.
  • Collaboration : Work closely with marketing, sales, and IT teams to align strategies and ensure seamless execution.
Requirements:
  • Very good English, both written and verbal
  • Salesforce super user experience, preferably in a B2B enterprise
  • Experience using ZoomInfo, Dun & Bradstreet, Salesforce Inspector, Excel
  • Experience working in Marketing Operations
  • Experience in a similar administrative function (reporting, data analysis, insights)
  • Attention to detail and excellent communication skills; Customer service mindset
  • Strong critical thinking skills, ability to forensically investigate and troubleshoot
  • Analytical mindset with a focus on process governance, and improvement
  • Accountable, proactive and willing to take initiative to solve problems
Preferred Qualifications:
  • Salesforce certification
  • Knowledge of data analysis tools, for example Power Bi, DOMO
  • Demand base

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