Product Launch Excellence Manager
2 weeks ago
The Launch Excellence Manager plays a crucial role in supporting the field to execute on Client's product launches and business processes, ensuring barriers are removed for successful revenue growth. This involves translating Global processes into regional needs, to ensure Client's key product differentiators are delivered efficiently to customers, helping to achieve Client's strategic goals.
This role works closely with LD and professional education, as well as regional sales leaders and all cross-functional managers. It requires great product and process knowledge, alongside strong customer and field team training skills, to support stronger field force enablement and team efficiencies.
The Launch Excellence Manager reports directly into INTL VP GM and is sales commissioned.
Key Responsibilities- Execute the adoption of Client's products across our international business.
- Work closely with Sales Directors, marketing, and other cross-functions to help deliver effective roll-out plans and continued in-field training where needed.
- Ability to translate in-depth technical knowledge to field or customers with easy-to-understand instructions for use and promote rapid adoption of product.
- Help ensure Client's business processes are followed and adhered to, to improve effectiveness and the experience of customers and the field team.
- Identify needs of independent centers regarding product launches and implementation of the Client's products in their clinical routine.
- Identify barriers for adoption of HFX Algorithm HFX Cloud in independent centers, and drive initiatives to overcome them.
- Support in-field business relationships to aid the uptake of Client's key products such as procurement managers or buying groups with technical info sheets.
- Work with Global Strategic Marketing to Define, track, and execute on key launch field metrics.
- Support the Global Strategic Marketing team and the regional Downstream MKT team with market and field insights to identify all aspects of product development from project inception through to first commercial launch, document and help manage the development and introduction of new products and technologies to achieve and maintain market leadership.
- Ensure external and internal customer focus by communicating and building rapport with customers as required and ensuring the voice of customer is reflected in work processes.
- Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors to predict/drive future needs for current and future customers.
- Support ongoing relationships between emerging markets before product is licensed in country and deliver initial product training and support local teams get the information they require.
- Lead and motivate project teams and provide direction and guidance to execute strategic and tactical projects and/or initiatives.
- Ability to establish personal credibility and build trust quickly.
- Strong strategic thinker capable of understanding the organizational goals and can use technology, project management, and leadership experience to reach these goals.
- Content management/knowledge management.
- Knowledge of project management tools and techniques.
- Knowledge in process implementation.
- Strong leadership and consulting skills.
- Ability to interact with and influence the field and leaders.
- Verbal and written communication and presentation skills.
- Bachelor's degree preferred.
- 5+ years of Medical Device Sales, Sales Training, or Product Specialist experience.
- Previous experience with training a medical device sales force.
- Prior experience leading and managing change effort at field level.
- Project Management Experience.
- 60% Travel.
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