Mobile Data Insights Professional

6 days ago

Bikaner, Rajasthan, India beBeeAttribution Full time ₹ 15,00,000 - ₹ 25,00,000
Mobile Analytics Expert WantedWe are seeking a skilled professional to join our team as a Mobile Analytics & Attribution Specialist. This role requires expertise in delivering high-quality, reliable data and insights across mobile apps.The ideal candidate will have a deep understanding of the complexities involved in mobile tracking, SDKs, MMPs, app store ecosystems, and be able to connect the dots to help marketing teams see which channels drive installs, engagement, and revenue.Key Responsibilities:
  • Implement, audit, and optimize mobile analytics setups using tools like Firebase, Adjust, Appsflyer, or Branch.
  • Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  • Align app tracking setups with paid campaigns across Google Ads, Meta, TikTok, and other platforms.
  • Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  • Identify and resolve attribution discrepancies across platforms and reporting systems.
  • Build dashboards (Looker Studio, BigQuery, or other BI tools) to visualize mobile performance clearly.
  • Document all technical setups and collaborate with performance marketing teams.
Requirements:
  • 3–5 years of hands-on experience with mobile analytics tools (Firebase, Adjust, Appsflyer, or Branch).
  • Strong understanding of mobile attribution models and post-install event tracking.
  • Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  • Experience working with paid acquisition tracking for mobile apps.
  • Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  • Clear communication skills to bridge technical insights with marketing needs.

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