Marketing Director for Global Growth

5 days ago

Anantapur, Andhra Pradesh, India beBeeDirector Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Global Marketing Opportunity

Simplify your workforce management by joining our dynamic team as a Marketing Director. We are looking for an exceptional professional to drive growth strategy and customer acquisition in the competitive HR Tech SaaS market.

This is a high-impact leadership role responsible for building and executing a global marketing strategy that accelerates pipeline generation enhances brand visibility and positions our platform as a market leader in contingent workforce management and talent technology.

About This Role

  • We need someone who can develop and execute a comprehensive global marketing strategy to drive brand awareness lead generation and customer engagement.
  • This includes positioning us as the premier VMS solution in the market by leveraging thought leadership content marketing PR and digital campaigns.
  • The successful candidate will be able to lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • They will align marketing efforts with sales product and executive leadership to ensure a unified go-to-market (GTM) strategy.

Growth Marketing Strategy

  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US EU and APAC.
  • The ideal candidate will develop and optimize lead acquisition strategies through SEO SEM ABM (Account-Based Marketing) digital advertising and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR procurement and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion ensuring a high-quality MQL-to-SQL pipeline.

Key Responsibilities

  • Oversee the creation of compelling content including whitepapers case studies webinars industry reports and blogs that establish us as a trusted authority in workforce solutions.
  • Collaborate with analysts influencers and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference event and sponsorship strategies to position us at the forefront of HR Tech and contingent workforce events.

Talent Acquisition and Management

  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with VMS MSP and HR Tech ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell upsell and expansion opportunities within existing accounts.

Analytics and Performance Optimization

  • Define and track key marketing KPIs including CAC LTV pipeline contribution MQL conversion rates and brand engagement metrics.
  • Utilize marketing automation CRM and analytics platforms e.g. HubSpot Marketo Salesforce Google Analytics to drive campaign effectiveness.
  • Continuously test refine and scale successful marketing programs using A/B testing and performance analysis.

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