Digital Advertising Specialist
3 days ago
We are seeking an exceptional professional who can manage and optimize ad spend on Facebook and Instagram, build and scale full-funnel campaigns using strategic approaches, and drive growth through data analysis.
This is a full-time, remote role that requires someone with expertise in creating effective ads, analyzing performance metrics, and making data-driven decisions.
Key Responsibilities:- Developing and executing targeted ad strategies to reach desired audiences
- Benchmarking campaign performance using key metrics such as CPL, CTR, ROAS, and CAC
- Collaborating with designers and video editors to create engaging ad creatives
- Writing compelling ad copy and optimizing ad headlines for maximum impact
- Providing regular reports on campaign performance and offering insights for improvement
- A minimum of 1–2 years' experience running Facebook/Meta Ads with a proven track record
- Strong analytical skills and ability to interpret complex data sets
- Proficiency in building and maintaining spreadsheets for tracking performance metrics
- Excellent communication and problem-solving skills
- Familiarity with industry-standard tools and software for digital advertising
- A dynamic and supportive work environment
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