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Visionary Visual Identity Creator
3 weeks ago
About the Opportunity:
We are seeking a skilled Freelance Brand Identity Designer to craft the entire visual identity for our new baby care line.
This is more than just a logo; it's about creating a world that resonates with both babies and their parents.
The project involves designing a logo and brand mark that is cute, trustworthy, and modern, as well as developing a full brand identity system that appeals to parents while captivating little ones.
- Create a warm, playful, and safe color palette
- Design child-friendly typography
- Develop whimsical iconography and patterns
The successful candidate will have experience in brand identity and logo design, a strong portfolio showcasing their ability to create engaging visual identities, and an understanding of how to design for a dual audience: the parent (who buys) and the child (who uses).
Key Responsibilities:- Collaborate with our team to understand our vision for safe, fun, and functional baby care
- Develop a comprehensive brand style guide to ensure consistency
- Design mockups for product packaging, labels, and initial marketing collateral
- 2+ years of professional experience in brand identity and logo design
- A strong portfolio that showcases your ability to create warm, engaging, and trustworthy visual identities
- Ability to take creative direction, iterate on feedback, and meet deadlines
- A self-starter who can work independently in a remote setting
