Campaign Optimization Specialist

2 days ago

Kanpur, Uttar Pradesh, India beBeePerformance Full time ₹ 12,00,000 - ₹ 25,00,000
Job Opportunity: Performance Campaign Manager

This position involves overseeing the execution, optimization, and strategy development for paid digital marketing campaigns across various platforms. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and experience in managing campaigns with measurable results.

The following key responsibilities are associated with this role:

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Facebook/Instagram Ads, programmatic ads, etc.
  • Prepare comprehensive media plans and ensure efficient execution with a proven track record of significant returns on ad spend.
  • Develop effective strategies and outcomes-driven campaign execution using programmatic ads and media buying.
  • Monitor and analyze campaign performance using analytics tools such as Google Analytics and Google Data Studio.
  • Effectively manage budgets and allocate resources to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages to improve conversion rates.
  • Conduct A/B testing of ads and landing pages to enhance campaign performance.
  • Collaborate closely with content, design, and sales teams to ensure alignment with overall business objectives.
  • Track KPIs such as CTR, CPL, CPA, ROAS, etc., and provide regular campaign performance reports.

Key Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of hands-on experience in running paid ad campaigns (Google, Meta, programmatic ads, media buying).
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Excellent copywriting and creative judgment skills.
  • Good communication and project management abilities.

Nice to Have:

  • Experience in EdTech or digital marketing training domain.
  • Google Ads or Meta Blueprint certifications.
  • Familiarity with Zoho CRM and lead tracking tools.

What Sets This Role Apart:

  • Full ownership of performance campaigns that directly impact revenue growth.
  • Opportunity to be part of an innovative company that values experimentation and continuous learning.
  • Collaborative work environment with cross-functional teams to build high-performing funnels.
  • Clear KPIs, transparent performance metrics, and opportunities for professional growth and compensation increases.
  • Hands-on experience in the fast-growing EdTech and digital skilling sector.
  • Freedom to develop and implement own strategies, test them, and scale successful initiatives.

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