Digital Marketing Campaign Lead

10 hours ago

Vizag, Andhra Pradesh, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000
Job Summary

We are seeking a highly skilled marketing executive to lead our paid media campaigns on Meta and Google platforms.

Key Responsibilities:

  • Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
  • Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creatives, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.

Requirements:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.
  • Familiarity with other digital advertising platforms and tools is a plus.
  • Up-to-date knowledge of digital marketing trends, best practices, and industry standards.
  • Ability to work effectively in a team environment and collaborate with cross-functional teams.

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