Digital Marketing Lead

11 hours ago

Aurangabad, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Digital Marketing Specialist

Location: Aurangabad, India

Shift Timings: 7 PM – 4 AM IST

About Us:

We are an AI-powered disruptor revolutionizing the way businesses grow through state-of-the-art digital marketing solutions.

The Opportunity:

As a digital marketing specialist, you will lead campaigns that drive business growth and achieve measurable results.

This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of our company.

Key Responsibilities:

Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

  • Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization

Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.

  • Continuously refine targeting, bidding strategies, and creative assets.
  • Conduct A/B testing on ad creatives, formats, and audiences to improve performance.

Budget Management

Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.

  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.

Creative Strategy & Optimization

Collaborate with creative teams to develop engaging ad formats.

  • Optimize creative assets for engagement, conversions, and campaign performance.

Reporting & Communication

Generate and present campaign reports with actionable insights.

  • Align with clients/internal stakeholders on objectives, updates, and strategies.

Meta Ads Best Practices & Compliance

Ensure all campaigns adhere to Meta's advertising policies.

  • Stay updated with Meta Ads innovations and features for improved performance.

Cross-Functional Collaboration

Work with design, content, and analytics teams for aligned execution.

  • Ensure proper tracking, pixel setup, and accurate data flow.

Continuous Learning & Improvement

Stay ahead of social media advertising trends and Meta platform updates.

  • Experiment with new formats and features to maximize opportunities.

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