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Digital Marketing Professional
3 weeks ago
We are seeking a highly analytical and detail-oriented Senior Analyst to join our team.
In this role, you will be responsible for managing digital analytics and reporting systems to track key performance indicators (KPIs) and marketing campaign effectiveness.
You will use data analytics to derive an understanding of customer behavior, apply segmentation and predictive methods to improve marketing effectiveness, and analyze digital marketing performance across various channels.
Your expertise in using web analytics tools, such as Google Analytics, and third-party media platforms will be invaluable in providing optimization recommendations to cross-functional teams.
In addition, you will work closely with these teams to understand business challenges and provide data-driven solutions, creating visualizations of data through reports and dashboards to articulate data patterns and trends effectively.
- Bachelor's degree in marketing, Business, Statistics, or a related field; a master's degree is preferred.
- 4-6 years of overall experience, at least 2-3 years experience on pharma datasets/digital marketing, good knowledge of data modeling and SQL, and robust technical problem-solving skills.
- Expertise in using web analytics tools (especially Google Analytics), third-party media, email marketing platforms etc.
- Strong analytical and problem-solving skills with a high-level attention to detail.
- Exceptional written and verbal communication skills, with the ability to translate complex data into actionable insights.
This role requires a strong ability to think strategically, analyze, and interpret market dynamics and develop key industry insights. Proficiency in statistical analysis tools (R, Python, or similar) and data visualization tools (Tableau, Excel, Power BI or similar) is also required.
Able to work independently and collaboratively in a team environment, certification or training in relevant analytics or business intelligence tools is a plus.
