Senior Brand Strategist
1 month ago
About Bonito Designs:
We are a design-driven company that aims to revolutionize the interior design industry. Our mission is to be the pioneers in innovation and excellence, creating spaces that inspire and uplift.
Our Philosophy:
- We believe in pushing boundaries and challenging conventional norms to create unique and breathtaking designs.
- We strive to deliver exceptional results that exceed our clients' expectations.
- We foster a culture of collaboration and open communication, ensuring seamless coordination between teams.
- We invest in continuous learning and professional development to stay ahead of the curve.
Job Summary:
We are seeking an experienced Senior Brand Strategist to lead our brand initiatives in Mumbai. As a key member of our team, you will be responsible for developing and executing comprehensive brand strategies that establish and maintain our presence in the market.
Key Responsibilities:
- Develop and execute comprehensive brand strategies to establish and maintain brand positioning in the market.
- Lead the development and implementation of brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.
- Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy.
- Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of brand initiatives with overall business objectives.
- Manage brand budgets and resources effectively to maximize ROI and achieve brand goals.
- Oversee the creation and production of brand assets including advertising campaigns, packaging, and promotional materials.
- Monitor and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and identify areas for improvement.
- Champion brand voice, tone, and messaging to ensure alignment with brand values and resonate with target audience.
- Lead brand positioning and messaging development for new product launches and brand extensions.
- Act as the brand ambassador, representing the brand internally and externally to stakeholders, partners, and the media.
- Stay informed about industry trends, consumer behavior, and emerging technologies to drive innovation and differentiation.
- Collaborate with external agencies and vendors as needed to support brand initiatives.
Requirements:
- Tier 1 Business College Pass Outs (MBA) with 3-5 Years of experience are required for this role.
Compensation Package:
The estimated annual salary for this position is ₹2,400,000 (approximately $30,000 USD). This figure is based on industry standards and location-specific factors. A comprehensive benefits package will also be provided to successful candidates.
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