Digital Marketing Strategist

3 weeks ago


Indore, Madhya Pradesh, India Kyari Full time
About Kyari
We're a fast-growing home decor startup, revolutionizing the D2C space with our innovative self-watering planters. Our mission is to make home decor beautiful and hassle-free.
With a strong presence in the market, we've become known for delivering top-notch products that combine style and functionality seamlessly.
We're committed to shaking up the home decor industry by offering cutting-edge solutions. Join us as we pave the way for a new era in home decor
Responsibilities
• Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive traffic.
• Conduct thorough market research and competitor analysis to identify growth opportunities.
• Define key performance indicators (KPIs) and ensure the digital marketing strategy aligns with business goals and objectives.
• Stay up-to-date with the latest digital marketing trends, algorithm updates, and best practices.
Team Leadership & Collaboration
• Lead and mentor a team of digital marketing specialists, ensuring best practices and high-quality deliverables.
• Collaborate with content, design, and development teams to optimize landing pages, blog posts, product pages, and other site assets.
• Provide digital marketing training and guidance to internal teams as needed.
Technical SEO & Analytics
• Conduct regular website audits to identify areas for improvement in technical SEO (e.g., site structure, page speed, mobile optimization).
• Oversee on-page SEO efforts including meta tags, heading structure, internal linking, and content optimization.
• Use analytics tools (e.g., Google Analytics, SEMrush, Ahrefs, etc.) to track digital marketing performance, traffic, and rankings.
Content Strategy & Optimization
• Work closely with the content team to ensure content is optimized for search engines and aligned with user intent.
• Monitor and refine the content strategy to target high-value keywords and deliver measurable results.
Qualifications & Skills
• Bachelor's degree in marketing, Business, Communications, or a related field.
• Minimum 1 year of experience in digital marketing.
• Proven track record of improving organic search rankings, traffic, and conversions.
• Strong knowledge of digital marketing tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
• Proficiency in HTML, CSS, JavaScript, and experience with CMS platforms (WordPress, Shopify, etc.).

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