Digital Marketing Strategist

2 days ago


Mumbai, Maharashtra, India SoHoWines Full time
About Us

We're a forward-thinking organization under the SoHoWines umbrella, dedicated to innovation and excellence in digital marketing.

Role Overview

The Digital Marketing Specialist will play a pivotal role in driving online growth, executing high-performing campaigns, and enhancing brand visibility.

Job Responsibilities
  • Digital Presence Management:
  • Maintain and improve our online presence through SEO optimization, ensuring top search engine rankings and driving organic traffic.
  • Campaign Execution:
  • Develop and manage high-impact pay-per-click campaigns across Google Ads, Meta Ads, and other platforms.
  • Paid Media Strategies:
  • Create and execute paid advertising strategies to maximize reach, engagement, and conversions.
  • Lead Generation:
  • Design and optimize funnels to capture quality leads, ensuring seamless integration with CRM tools.
  • Email Engagement:
  • Craft and manage targeted email campaigns to nurture leads and boost engagement.
  • Social Media Growth:
  • Collaborate with the social media team to strategize and execute plans that drive follower growth and engagement.
  • Analytics Insights:
  • Monitor campaign performance using tools like Google Analytics and generate actionable insights to optimize outcomes.
  • Content Collaboration:
  • Work with content creators, graphic designers, and video editors to produce engaging and impactful marketing assets.
  • Market Intelligence:
  • Stay informed on digital marketing trends, competitor strategies, and industry developments to keep campaigns innovative and competitive.
Requirements
  • A minimum of 3-5 years of experience in digital marketing, with a proven track record in PPC, SEO, and lead generation.
  • Expertise in Google Ads, Meta Ads, Google Analytics, and SEO tools like SEMrush or Ahrefs.
  • Strong understanding of digital marketing metrics and data interpretation.
  • Hands-on experience in creating and optimizing marketing funnels.
  • Excellent project management and collaboration skills.
  • Familiarity with email marketing tools such as Mailchimp or HubSpot.
  • Strong communication and analytical skills, with a creative edge.
Why Join Us?
  • Work with Sonal C Holland, MW, an influential leader in the wine and beverage industry.
  • Be part of a fast-paced and dynamic environment with opportunities for growth.
  • Competitive salary: ₹6,00,000 - ₹12,00,000 per annum.


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