Senior Content Leader

14 hours ago

Vellore, Tamil Nadu, India beBeeContentStrategist Full time ₹ 4,80,000

We are seeking a highly skilled and experienced Senior Content Strategist to drive impactful content creation that showcases our solutions and supports client growth objectives.

Key Responsibilities:
  • Develop and execute comprehensive content strategies that support clients' offerings, automation solutions, and client marketing objectives.
  • Create, edit, and optimize high-impact content for digital platforms, including web pages, blogs, whitepapers, case studies, solution briefs, infographics, press releases, and thought leadership articles.
  • Produce authoritative thought leadership pieces, ghostwritten articles for CXOs, and executive content that position the customer and its clients as industry pioneers.
  • Conceptualize and storyboard content for long-form articles, podcasts, corporate videos, webinars, and multimedia assets aligned with our automation and digital transformation focus.
  • Develop compelling marketing assets such as campaign landing pages, service portfolios, solution kits, brochures, and info-graphics to support lead generation and sales efforts.
  • Research and leverage industry data, market research, and emerging tech trends to produce credible, relevant, and future-ready content.
  • Integrate latest marketing automation tools, AI-driven content platforms, and analytics to produce high-quality content swiftly and efficiently.
  • Use SEO and analytics tools to track content engagement, optimize for discoverability, and measure impact.
  • Organize and prioritize multiple projects, ensuring timeliness, quality, and client satisfaction.
  • Stay updated on industry trends, emerging content formats, and technological advancements to continually enhance content effectiveness.

Some of the key performance indicators include impactful content engagement (web traffic, social shares, lead conversions), timely delivery of content assets, growth in organic reach, SEO rankings, client satisfaction and feedback, innovation in content formats and storytelling, and effective utilization of marketing automation and analytics tools.

To be successful in this role, you should have a Bachelor's degree in Communications, Journalism, Marketing, or related field; Master's preferred. Five to six years of experience in strategic content development within tech, consulting, or marketing automation domains is also essential. You should also have a portfolio demonstrating diverse, high-impact content across formats and industries, proficiency with content management systems, SEO, analytics, and marketing automation tools, strong organizational skills and ability to multitask, and a proactive, strategic thinker with a results-oriented mindset.

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