Digital Marketing Manager

4 weeks ago


Chennai, Tamil Nadu, India Sunlight Group Full time
Job Title: Digital Marketing Executive

Job Summary:

At Sunlight Group, we are seeking a highly skilled Digital Marketing Executive to join our team. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

Key Responsibilities:

• Develop marketing strategies that align with the organization's business goals.

• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.

• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs).

• Conduct market research and analyze trends to identify new opportunities and improve campaign performance.

• Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.

Requirements:

• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.

• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics).

• Strong project management skills.

• Excellent written and verbal communication skills.

Experience and Qualification:

• Graduate /Post Graduate.

• 2-5 years of relevant experience.

Salary Range:

25k to 30k

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