Digital Marketing Specialist

3 weeks ago


Gurgaon, Haryana, India DotPe Full time
About Us:
DotPe is a pioneering Indian platform that has successfully bridged the gap between offline-to-online commerce. With its headquarters in Gurgaon, DotPe was founded and has since become a leading player in the digital landscape.

The Opportunity:
We are seeking a creative and analytical Product Marketer to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, adoption, and revenue growth.

Key Responsibilities:
  • Conduct market research to identify trends, competitive landscape, and customer needs.
  • Develop compelling product positioning and messaging that resonates with target audiences.
  • Create and implement go-to-market strategies for new product launches and updates.
  • Produce high-quality marketing content, including product collateral, case studies, blog posts, and social media content.
  • Develop user guides, FAQs, and technical documentation to help customers understand and use the product effectively.
  • Plan, execute, and analyze marketing campaigns across various channels (digital, email, social media, etc.).
  • Work closely with product management to understand product features and benefits, and ensure alignment with marketing strategies.
  • Equip the sales team with the tools and resources they need to effectively sell our products.

What We Offer:
A competitive salary range of $120,000 - $180,000 per year

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