
Digital Content Growth Strategist
1 day ago
Job Summary:
We are seeking a skilled content strategist to craft compelling narratives that drive engagement and pipeline growth.
About This RoleThis role involves creating and executing content plans across various platforms, including blogs, case studies, and industry reports. The ideal candidate will have strong writing, editing, and storytelling skills, as well as proficiency in content marketing tools.
- Crafting sharp, insightful content that resonates with CIOs, IT leaders, and decision-makers.
- Ensuring content ranks well and drives action—whether it's downloads, sign-ups, or demo requests.
- Working closely with the Demand Generation team to align content with campaigns, inbound strategies, and lead nurturing.
- Create and execute content plans that fuel organic growth across the website, industry reports, playbooks, blogs, and case studies.
- Craft sharp, insightful, and engaging content that resonates with CIOs, IT leaders, and decision-makers.
- Ensure content ranks well and drives action—whether it's downloads, sign-ups, or demo requests.
- Work closely with the Demand Generation team to align content with campaigns, inbound strategies, and lead nurturing.
- Research and produce high-value reports, whitepapers, and insights that establish our expertise in AI, software development, and digital transformation.
- Capture our customer success stories in compelling, data-driven case studies that highlight business impact.
- Track engagement, analyze content performance, and optimize based on data.
The ideal candidate will possess:
- 5-6 years of B2B content marketing experience, ideally in software development, AI, or tech consulting.
- Strong understanding of B2B buyer personas and content mapping for the customer journey.
- Ability to turn technical concepts into engaging, value-driven content.
- Exceptional writing, editing, and storytelling skills.
- Proficiency in content marketing tools (SEO, analytics, CMS, etc.)
This is an exciting opportunity to work at the forefront of AI, automation, and digital transformation. You will be part of a growing, dynamic team that drives real business impact through content that fuels demand and conversions.
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