
Digital Healthcare Marketer
2 days ago
We are seeking a highly skilled Performance Marketing Specialist to join our team. As a results-driven professional, you will be responsible for planning, executing, and optimizing paid campaigns across digital platforms.
The ideal candidate will have expertise in healthcare marketing, including patient acquisition funnels, healthcare compliance, and building trust-driven campaigns that deliver measurable ROI.
You will work closely with content and design teams to create ad copies, creatives, and video campaigns aligned with healthcare guidelines. Additionally, you will ensure all campaigns comply with healthcare advertising regulations (Google's healthcare ad policy, Meta restrictions, HIPAA/GDPR).
- Plan, manage, and optimize paid campaigns: Google Ads, Facebook/Instagram Ads, and healthcare-specific platforms.
- Drive patient leads, appointments, and brand visibility: Healthcare services (clinics, hospitals, doctors, or telehealth).
- Conduct keyword research, audience targeting, and competitor analysis: Specific to healthcare.
- Monitor and analyze campaign performance: CTR, CPL, ROAS, Patient Acquisition Cost.
- Optimize landing pages, ad creatives, and funnels: Conversion rate improvement.
- Bachelor's/Master's degree: Marketing, Business, or related field.
- 2-5 years of experience: Performance marketing, preferably in healthcare or medical services.
- Strong knowledge: Google Ads, Meta Ads Manager, Analytics, Tag Manager, SEO basics, automation tools.
- Experience with lead generation: Funnel optimization, conversion tracking.
- Understanding of healthcare: Patient journey, compliance norms.
- Analytical skills: Interpret campaign data into actionable insights.
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