Marketing Communications Specialist

4 days ago


India beBeeCommunications Full time ₹ 8,00,000 - ₹ 15,00,000

We are seeking a skilled Marketing Communications Specialist to join our team. This role will be responsible for planning and executing email-driven campaigns to promote our investor events.

About the Role

The ideal candidate will have expertise in email marketing platforms, event registration management tools, and CRM segmentation. They will be able to create engaging content, automate communication workflows, and track key performance indicators.

Key Responsibilities
  1. Campaign Planning and Execution: Develop and implement email-driven campaigns to promote our investor events, including invitations, reminders, and follow-ups.
  2. Content Creation: Craft compelling email content, save-the-dates, last calls, and thank-you notes that drive strong participation and engagement.
  3. Automation and Tracking: Leverage CRM segmentation and automation tools to personalize outreach to members, investors, and partners, and track key performance indicators such as open rates, CTRs, RSVPs, and attendance conversion.
Requirements
  • Email Marketing Expertise: Proven experience in email marketing platforms, Mailchimp, HubSpot, Zoho Campaigns, or similar.
  • Event Registration Management: Familiarity with event registration management tools, Eventbrite, Cvent, Zoho Events, Airmeet, etc.
  • CRM Segmentation: Ability to leverage CRM tools for audience targeting and personalization.
  • Analytics: Experience tracking and reporting on key performance indicators.
What We Offer
  • A dynamic and fast-paced work environment.
  • The opportunity to work with a global network of investors and entrepreneurs.
  • Ongoing training and professional development opportunities.


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