
Ecommerce Marketing Strategist
1 week ago
Job Summary:
Drive Amazon Advertising ExcellenceThis is a growth-oriented role focusing on leveraging Amazon Marketing Services as the primary platform. As an Ecommerce Marketing Executive, you will be responsible for monitoring and managing our Amazon Account ads and other digital channels.
The ideal candidate will possess hands-on campaign management skills, with expertise in monitoring daily and weekly trends, ACOS, TACOS, and spend.
Candidates should have experience in managing end-to-end processes of digital advertising campaigns across multiple platforms, from strategic planning and budget allocation to campaign execution, optimization, and performance analysis to maximize ROI.
You will work closely with the overall growth team to share insights, develop tests, ensure PPC alignment with business objectives, brainstorm ideas for growth, and drive new ideas and processes to improve campaign performance.
Analyzing ASIN-wise performance in terms of sales, CTR, CVR, page views, etc., and gathering actionable insights to perform root cause analysis for any fluctuations in revenue and overall marketing performance are key responsibilities.
- Develop and maintain professional knowledge of emerging trending tools within the Amazon and online shopping space.
- Proficiency in managing moderate to large-scale PPC accounts.
- Daily Monitoring and optimizing of Campaigns, Reporting & Analytics.
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