Consumer Insights Leader

2 days ago

Kurnool, Andhra Pradesh, India beBeeInsights Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Role Overview

We are seeking an experienced Consumer Insights Leader to drive strategic decision-making and business growth. This role will be pivotal in uncovering customer needs, strengthening brand positioning, and identifying new market opportunities.

Key Responsibilities

  • Insights Driven Strategy: Develop and execute qualitative and quantitative studies including segmentation, brand tracking, U&A, customer journey mapping, and category understanding to inform business decisions.
  • Establish an always-on consumer intelligence engine to capture evolving customer needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the industry landscape.
  • Business Impact through Insights: Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  • Brand & Communication Enablement: Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.
  • Support the development of new product verticals through consumer-driven positioning and value propositions.
  • Team Leadership & Stakeholder Engagement: Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organization.

Preferred Candidate Profile

Desired Skills & Experience:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in customer journey mapping, segmentation, category research, and cultural insights.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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