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Data Insights Specialist
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The role of a Marketing Data Analyst is to interpret marketing data, derive insights, and support data-driven decision-making for business growth.
This involves collecting, analyzing, and interpreting data from multiple marketing channels (digital campaigns, CRM, web analytics, etc.).
Data analysis tools such as SQL, Python, R, or Excel are used to build dashboards and reports to track KPIs, campaign performance, and customer behavior.
Familiarity with visualization tools like Power BI, Tableau, or Google Data Studio is also essential.
In this role, the ideal candidate will possess excellent problem-solving, analytical thinking, and storytelling skills with data.
They will also have strong communication and collaboration abilities to work across teams.
Key Responsibilities:
- Collect, analyze, and interpret data from multiple marketing channels.
- Build dashboards and reports to track KPIs, campaign performance, and customer behavior.
- Identify trends, patterns, and insights to support marketing strategy and decision-making.
- Work closely with marketing, sales, and product teams to align data insights with business objectives.
- Develop predictive models and segmentation to enhance targeting and personalization.
- Optimize campaign performance through continuous monitoring and data-backed recommendations.
- Ensure data accuracy, hygiene, and compliance with organizational standards.
Qualifications & Skills Needed:
- Education: Bachelor's degree in engineering, technology, statistics, mathematics, or a related field
- Experience: Minimum 2-3 years of hands-on experience in data analysis, preferably in a marketing/consumer-focused environment
- Strong knowledge of data analysis tools
- Proficiency in visualization tools
- Familiarity with marketing platforms
