Senior Visual Strategist

18 hours ago

Chandigarh, Chandigarh, India beBeeCreative Full time ₹ 1,80,00,000 - ₹ 2,00,00,000
Job Title: Art Director

We are seeking a seasoned and visionary Creative Leader to spearhead strategic direction, drive design excellence, and set the benchmark for impactful campaigns.

About the Role:

The key success in this role will be setting up design simplicity and developing communication designs that connect with the public at large—enabling execution teams to build localised campaigns with consistency and impact.

Key Responsibilities:
  • Creative Strategy & Direction
    • Drive design simplicity and develop replicable templates for regional adaptation.
    • Participate in brand strategy discussions and brainstorms to shape creative vision.
    • Lead conceptualization and execution of design programs aligned with business objectives and brand positioning.
    • Define and maintain brand design direction while ensuring adherence to quality and brand guidelines.
  • Campaign Development
    • Oversee creative delivery, guidelines, and processes for digital, outdoor, print, and integrated campaigns.
    • Manage the development of large-scale mass campaigns with a strong visual and cultural impact.
    • Leverage Adobe Creative Suite and CorelDRAW expertise to produce high-quality design templates.
  • Account & Client Management
    • Understand and implement brand-specific design strategies.
    • Represent the creative vision in client meetings and communications.
    • Collaborate with social media, development, and content teams to align creative execution.
    • Gather client feedback and proactively address quality or strategic adjustments.
  • Team Leadership & Development
    • Build, mentor, and motivate a capable and independent creative team.
    • Drive innovation, skill development, and collaborative processes within the team.
    • Plan, prioritise, and track team projects to meet deadlines and maintain service quality.
    • Participate in hiring, onboarding, and training to ensure high-caliber talent.
    • Conduct performance evaluations and work closely with HR to support team growth.
  • Operational Excellence
    • Maintain high standards of inter-department coordination to avoid misalignment.
    • Ensure timely delivery and resource optimisation without compromising quality.
    • Identify training needs and implement employee development activities.

This role demands a strong balance of strategic thinking and hands-on design expertise across digital, outdoor, print, and other mediums. The ideal candidate will have a proven portfolio of large-scale, high-impact campaigns, a deep understanding of audience-centric design, and the ability to build and inspire a high-performing creative team.

Core Competencies:
  • Design Acumen: Strong visual judgment, attention to detail, and quality-focused delivery.
  • Leadership & Mentoring: Inspire teams, set benchmarks, and foster a positive work culture.
  • Industry Knowledge: Awareness of design trends, competitor activity, and emerging tools.
  • Customer Focus: Prioritise client needs, adapt to feedback, and ensure satisfaction.
  • Planning & Organisation: Effective time, task, and resource management.
  • Communication Skills: Clear articulation of ideas to both internal teams and clients, with strong presentation skills.

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