
Digital Campaign Specialist
18 hours ago
The role of a Digital Campaign Specialist is to create and execute digital outreach strategies that drive customer engagement and recovery. This involves designing, managing, and optimizing digital campaigns across multiple channels and delinquency stages.
Key Responsibilities:- Digital Campaign Strategy:
- Develop and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
- Collaborate with internal teams to align messaging, tone, and escalation protocols.
- Utilize campaign builder platforms to configure and allocate customer segments across delinquency buckets, channels, and vendors.
- Continuously monitor and refine allocation rules to optimize recovery outcomes and operational efficiency.
- Vendor Management:
- Manage digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems.
- Track vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
- Conduct regular reviews, audits, and innovation pilots with vendor partners.
- Analytics & Optimization:
- Leverage campaign analytics to monitor performance and identify improvement opportunities.
- Use A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
- Maintain structured MIS to track campaign outcomes and support decision-making.
- Compliance & Documentation:
- Prepare and maintain documentation for compliance audits and Operational Risk Management.
- Ensure all campaigns and vendor activities adhere to regulatory guidelines, data privacy norms, and internal policies.
- Collaborate with legal and compliance teams to update SOPs and risk control matrices.
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