Senior Brand Strategist

6 days ago

Thāne, Maharashtra, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 25,00,000
Marketing Manager

Fermenta Biotech Limited, a global Vitamin D3 manufacturer, seeks a Marketing Manager to provide cross-functional marketing support and manage requirements.

The successful candidate will be responsible for modes of communication across Paid, Earned, Shared and Owned channels, digital marketing initiatives, agency management and content writing.

  • Key responsibilities include:
  • Digital awareness initiatives and e-newsletter execution;
  • Content writing for social media platforms and tracking critical campaign parameters;
  • Management of the Fermenta website and Vitamin D Guru digital initiative;
  • New product campaigns and social media content monitoring;
  • Ideation and execution of digital activities;
  • Customer outreach initiatives, promotional material and advertising;
  • Vitamin D3 portfolio and customized premixes, biotechnology and environmental solutions;
  • Internal events, external business development events and communication strategies;
  • Market research, competitor analysis and corporate initiatives.

Key qualifications and skills include:

  • B Pharm/M Pharm/Bachelors' or Masters in Life Sciences;
  • MBA/PGDM in Marketing/General Management from a reputed institute;
  • Previous working experience as a marketing specialist for 5-7 years in the pharmaceutical/nutraceutical ingredient manufacturing industry;
  • Experience in digital marketing campaigns, cross functional communication and agency management.

A challenging opportunity awaits an ambitious professional who can drive growth through innovative marketing strategies.

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