Senior Paid Advertising Strategist

1 day ago

Shimoga, Karnataka, India beBeeStrategist Full time US$ 4,80,000 - US$ 7,20,000

Job Title: Sr. Manager

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Lead Paid Advertising Campaigns: Seeking an experienced Sr. Manager to oversee and optimize Google Ads campaigns across various platforms, driving performance improvement through data analysis and strategic campaign development.

Key Responsibilities:

  • Develop and execute comprehensive Google Ads strategies to maximize conversions and minimize cost per action (CPA).
  • Manage large-scale budgets with a focus on return on investment (ROI) and campaign efficiency.
  • Conduct thorough data analysis and reporting to inform decision-making and drive continuous optimization.
  • Collaborate closely with internal teams to ensure cohesive campaign execution.
  • Stay up-to-date with the latest Google Ads innovations, algorithm changes, and industry best practices.
  • Implement advanced conversion tracking, audience targeting, remarketing strategies, and attribution modeling to enhance campaign effectiveness.
  • Provide actionable insights and regular reports to stakeholders.

Required Skills and Qualifications:

  • 4-5 years of experience in managing Google Ads campaigns with significant budgets.
  • Expertise in handling large-scale ad spends and driving ROI.
  • Strong understanding of Google Ads Manager, Google Analytics, and Data Studio.
  • Experience across all Google Ads types, including Search, Display, Shopping, Video, and Performance Max.
  • Excellent analytical skills and a data-driven mindset.
  • Strong communication and project management abilities.
  • Google Ads Certification (desired).
  • Ability to thrive in a fast-paced, results-oriented environment.

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