Senior Paid Social Marketing Specialist

4 days ago


Shimoga, Karnataka, India beBeePaidSocialMarketing Full time ₹ 30,00,000 - ₹ 40,00,000
Senior Paid Social Marketing Specialist">

About the Opportunity

We are seeking a Senior Paid Social Marketing Specialist to join our team. The ideal candidate will be responsible for developing and executing comprehensive strategies for paid social channels, including Meta, Snapchat, TikTok, YouTube, and Twitter.

The successful candidate will analyze campaign performance, provide data-driven recommendations to optimize budget allocation across channels, devices, and campaigns, and drive improvement in App acquisition campaigns while maintaining accountability for meeting monthly targets.

Key Responsibilities:

  • Develop and execute comprehensive strategies for paid social channels
  • Analyze campaign performance and provide data-driven recommendations
  • Drive improvement in App acquisition campaigns
  • Maintain accountability for meeting monthly targets

Requirements:

  • Minimum 5 years of professional experience managing paid social advertising campaigns
  • Experience managing campaigns for at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter)
  • Strong App acquisition expertise and full-funnel marketing experience
  • Leadership experience leading projects, instructing teams, and managing stakeholders
  • Ability to break down complex problems into actionable roadmaps
  • Expertise in leveraging incrementality test solutions
  • Strong analytical skills with the ability to translate data insights into actionable strategies
  • Excellent communication and interpersonal skills

To succeed in this role, you will need to be able to work effectively in a fast-paced environment, think critically, and collaborate with cross-functional teams.

We offer a competitive salary, excellent benefits package, and opportunities for career growth and development.



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