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Senior Fashion Publicity Specialist

2 weeks ago

Alleppey, Kerala, India beBeeCommunication Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title: Fashion Communications Lead

We are seeking a highly experienced Fashion Communications Lead to spearhead communications and media strategy for fashion and lifestyle clients.

The ideal candidate will have a strong network within the fashion industry, with a deep understanding of its trends, tone, and audience.

This role involves managing high-impact campaigns that elevate our clients' presence across editorial, influencer, and digital platforms.

  • Fashion Media Relations & Thought Leadership
    • Build and maintain relationships with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories; secure impactful media placements in fashion and lifestyle publications.
  • PR Strategy
    • Design and lead integrated PR campaigns that reflect each brand's aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
  • Event PR & Brand Showcases
    • Manage press previews, fashion events, pop-ups, and brand activations; ensure strong media turnout and post-event coverage.
  • Crisis Communication
    • Handle sensitive brand issues such as product recalls, backlash, or influencer controversies with timely and strategic messaging.
  • Content & Messaging
    • Craft compelling press releases, lookbooks, fashion bios, and seasonal trend pitches tailored for media.
  • Stakeholder Engagement
    • Act as a liaison between clients, designers, influencers, stylists, and fashion journalists.
  • Executive Communications
    • Support fashion founders and brand leaders with media training, key message development, and interviews.
  • Team Leadership
    • Guide a team of fashion PR executives, encouraging creativity, strong execution, and industry insight.
  • Performance Metrics & Reporting
    • Measure campaign effectiveness through media impressions, sentiment analysis, and ROI.
  • Brand & Reputation Management
    • Position clients as trendsetters through storytelling, collaborations, and strategic brand alignment.

As a key member of our team, you will play a critical role in shaping the narrative around our clients' brands. If you have a passion for fashion and a talent for creative storytelling, we encourage you to apply for this exciting opportunity.