Digital Marketing Strategist with Performance Focus

6 days ago

Hyderabad, Telangana, India Multiplier AI Full time

Multiplier AI Overview

We are a cutting-edge technology company dedicated to revolutionizing the digital landscape. With a strong focus on innovation and excellence, we strive to push boundaries and create new opportunities.

Salary Package:

The successful candidate can expect a competitive salary ranging from ₹3 LPA to ₹4.5 LPA, commensurate with experience.

About the Role:

We are seeking an experienced Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive PPC strategies to drive traffic, leads, and conversions in alignment with company goals and objectives.

Key Responsibilities:

  • Develop and execute end-to-end PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and other relevant channels.
  • Conduct thorough keyword research, ad copy creation, and audience targeting to optimize campaign performance and ensure maximum reach and relevance.
  • Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROAS, to identify trends, opportunities, and areas for improvement.
  • Implement A/B testing methodologies to optimize ad creatives, landing pages, and campaign settings for improved results.
  • Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and seamless user experience across all digital touchpoints.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in PPC advertising, and incorporate them into campaign strategies to maintain a competitive edge.
  • Provide regular reporting and performance updates to stakeholders, highlighting key insights, successes, and areas for optimization.
  • Ensure compliance with search engine algorithms, ad platform policies, and industry regulations in all PPC activities.

Requirements:

  • Above 70% throughout academics.
  • Bachelor's degree in Marketing, Advertising, Business Administration, or a related field.
  • Proven experience of at least 1 year in managing PPC campaigns, with a focus on driving measurable results and ROI.
  • In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
  • Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and/or other relevant tracking platforms.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Excellent communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
  • Detail-oriented mindset with a passion for continuous learning and self-improvement in the ever-evolving digital marketing landscape.
  • Relevant certifications such as Google Ads Certification, Bing Ads Accreditation, or Facebook Blueprint Certification could be an added advantage.

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